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Christopher S. Rollyson has guided executives on innovation by using disruptive technology to transform business for over 20 years. As a management consultant, he has advised Fortune 100 companies on how to assess, pilot and scale their use of the Internet, service-oriented architecture, Web 2.0 and social networksand he has pioneered innovation through the use of these technologies as a marketing executive. Currently Managing Director of CSRA, he has a global reputation for his knowledge of Web 2.0 and social networks and speaks at conferences worldwide. Last year, CSRA released the Social Network Roadmap, a methodology that helps enterprises adopt social networks more aggressively by mitigating risk. In 2008, CSRA launched the Executive's Guide to LinkedIn, which helps companies to apply LinkedIn to their business processes, which it followed with the Executive's Guide to Facebook and the Executive's Guide to Twitter in 2009.
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